Sunday, June 17, 2012

Claim Your Food Truck Business Page On Facebook, Yelp and Foursquare

You may have noticed a few fan pages here and there – on Facebook, Yelp or Foursquare – representing your food truck business. You didn't create these pages, but they exist somehow.

"That's o.k.," you're thinking. You run the official page, right? Or maybe you just haven't gotten around to creating a fan page yet. Well, take action now because what you don't know about these random pages could hamper your food truck's social media efforts.

A duplicate business page or list can be confusing. Customers may search for you, "like" or "favorite" the wrong page then post comments you don't even see. Customers' friends will visit the wrong page and like it, too, building a community of lost fans. Someone else may come across the unkept page and wrongly assume you are no longer in business. Much worse, a competitor or prankster might try to claim this page and have a little fun at your expense. Meanwhile, you are left out of the loop.

In most cases, you can easily claim social media pages that represent your business brand. Depending on the social site, "claiming" will allow you to:
  • Add your hours
  • Update site links
  • Merge duplicate pages
  • Edit an incorrect location
  • Upload photos of your food truck, owners and dishes
  • Attract customers to your food truck with a coupon or offer
  • Respond to comments as an official business representative
  • Learn about your online customers by analyzing page statistics
  • Delete inappropriate posts, like vulgar, harrassing or off-topic comments
Most sites require you to have an account before you can claim a fan page, place or venue. You can log into an existing account or create one on the spot.

Once you log in, claiming your food truck page is as easy as 1-2-3.
  1. Search and find the orphan page for your food truck.
  2. Click a link or button to submit your claim.
  3. Follow the steps to prove that you represent, manage or own the business.

And that's all there is! For more details and the official steps for each of these sites, visit these links: